I'm a big fan of Sock Guy socks, but really, you may have to go through a couple different manufacturers or styles until you find one that feels just right.
Mine run about $10 a pair as well, but I haven't had to buy running socks in well over a year. A couple pairs are finally hitting the point where I need to replace them, but IME, a pair of running socks is good for 50-60 runs, if not more.