Grumpy by Birth
Happy by choice
- Joined
- May 27, 2017
- Messages
- 2,259
During the first few months of the pandemic, DVC was waiving ROFR on everything. With basically all of the parks, resorts, restaurants, shops, etc. closed worldwide, they were hemorrhaging cash, so it makes sense they wouldn't buy back during that time.
I'm just curious why, pre-COVID, they weren't taking the opposite approach (i.e., buy back everything). I understand that they ROFR contracts for points they "need" (i.e., someone wants to buy at a resort and they don't have the points to sell). But given that the recent resale restrictions are clearly aimed at steering all buyers to direct (and assuming they have deep enough pockets again once we get past COVID), they could simply buy back all resale contracts and then direct would be the only game in town.
Now this comes with risk on their part. They could be left holding a bunch of points they can't sell. But for every contract that they buy back through ROFR, there was someone who wanted to buy those points. If they can't get them any other way than direct because DVC always exercised ROFR, wouldn't a lot of those potential buyers be pushed to direct because that would be the only way they could buy?
This is not something that I'd like to see happen, but I'm curious about everyone's thoughts on why we haven't seen this already (again, discounting COVID circumstances) if the goal is to wipe out the resale market and have everyone buying direct.
I get that only buying back contracts at a low price point maximized their profit margin when they flipped those points for direct. But if direct was the only possible way to buy because they took all resale contracts in ROFR, would the volume of buyers make up for the fact that they might be paying more for some of those resale contracts they ROFRd? They would still always be paying less than they would charge once the points were converted back to direct.
I'm just curious why, pre-COVID, they weren't taking the opposite approach (i.e., buy back everything). I understand that they ROFR contracts for points they "need" (i.e., someone wants to buy at a resort and they don't have the points to sell). But given that the recent resale restrictions are clearly aimed at steering all buyers to direct (and assuming they have deep enough pockets again once we get past COVID), they could simply buy back all resale contracts and then direct would be the only game in town.
Now this comes with risk on their part. They could be left holding a bunch of points they can't sell. But for every contract that they buy back through ROFR, there was someone who wanted to buy those points. If they can't get them any other way than direct because DVC always exercised ROFR, wouldn't a lot of those potential buyers be pushed to direct because that would be the only way they could buy?
This is not something that I'd like to see happen, but I'm curious about everyone's thoughts on why we haven't seen this already (again, discounting COVID circumstances) if the goal is to wipe out the resale market and have everyone buying direct.
I get that only buying back contracts at a low price point maximized their profit margin when they flipped those points for direct. But if direct was the only possible way to buy because they took all resale contracts in ROFR, would the volume of buyers make up for the fact that they might be paying more for some of those resale contracts they ROFRd? They would still always be paying less than they would charge once the points were converted back to direct.