McCain needs to put on a more positive, upbeat facade, even if he doesn't feel it. People are scared, people are looking for someone who inspires confidence. Right now, everytime I see him, I see an irritated, cranky, and often mean-sounding man. People have had 8 years of fear, elevated alerts, and more fear crammed down their throats. Even if it's fake, people are looking for a bit of light, and he doesn't have it.
He needs to step away from any negative, explain his healthcare reform in MUCH more detail and explain exactly how it will help the average American or the one who can't even get coverage now.
He needs to come up with a more specific plan on the economy and talk about it. Buying up people's homes at their inflated values isn't going to work.
And last but not least he needs to find a VERY graceful way to ditch Palin. She was the one who swung this independent to the other side. I think she really has pulled him down. It was an interesting choice at first, not knowing who she was, there was some real "hope" on my part. Now I'm just left thinking "My God, what were they thinking?"