Black Friday shopping has been a tradition in my extended family my whole life. I have fond childhood memories of going with my parents, grandparents, cousins, aunts, just a huge group spending the morning at the mall. These days, a lot of the older generation is gone and the rest of the family is all spread out. And we care a lot more about experiences than stuff...but to me, Black Friday morning IS an experience, and a memory, so we keep up the tradition. Don't usually buy anything, just like to get out in the crowd. Then later in the day we buy the tree and go home to start decorating. It's fun.