LOL..trust me...once you've been once you won't think it's such an "attraction"! It's a HUGE discount store, the lines are absolutely terrible any time of day or night you go, you can't find anything...I DREAD when my DW asks me to stop there and pickup something for her!
The only good thing I can think of in the Disney area though...they sell Disney souvenirs, autograph books, that sort of thing...at a fraction of the cost of buying these things in the parks. We get this sort of thing there for our kids when we arrive in Orlando. When we get into the parks and the kids go "oooh...I want a WDW autograph book mom & dad!" we pull out the ones we bought at
Walmart for $2 and their own $1 Disney pens rather than the super expensive park versions, they never know the difference and we save a bundle buying it there!