That is very true - but at the same time, I have been reading that that particular business decision is being reconsidered greatly since, while still doing well, overall profits in the merchandise areas are down. I guess they're starting to see that sometimes efficiencies like streamlining and homogenzing means that people are buying less since they find the same stuff in practically every shop. Once you've seen it 13 different times, what's the point of walking in to the 14th or 15th shop? You'll just see the same stuff. And if guests are stopping pulling out their wallets those efficiencies cost the same as if they had more specific merchandise in fewer locations. Some friends I have within the company have told me that we might just see a return to more specific merchandise in the months to come as they continue to find ways to produce profits.
I know I've stopped buying when I go - except for a pin or two, something to add to our Christmas tree, and some new scrapbook pages or a picture frame. And believe me - I LOOK - and WANT to purchase something, but I really don't. Whereas I easily used to spend $100-300 per trip on "stuff" - the last three or four trips it's been $30-60 because I just don't really find anything exciting or new any more. Give me more unique, location specific merchandise like
Disneyland does... and yeah, I'll happily turn over money to the mouse.