I have eaten at Via Napoli 4 times in the past 3 trips. I LOVE it.. however, I have yet to try the pizza.. which I am going to do this trip. Via Napoli's pizza is polarizing.. people either love it or hate it.
Having seen the pizza, I can tell you that it's is not like American pizza.. in any of our forms. It is a very thin crust, which can turn people off. I am very much looking forward to trying it in October. Since I have enjoyed everything I have had there, I am not concerned about not liking the pizza. (And I am a born/bred NY-er.)