I wear one in honor of my aunt and think the fact that all the proceeds (somewhere in the neighborhood of $11+ million) go to cancer research is great. A friend of mine knows the situation. However, he is totally against gimmicks like this, esp. if they are done through a corporation. So he sends me this link in an email with the subject line "It's all a Nike plot":
http://www.forbes.com/technology/ebusiness/feeds/ap/2004/09/26/ap1560577.html
So Nike gets some goodwill. Part of me says, "So what? They (and Lance Armstrong Foundation) have managed to raise an enormous amount of money for cancer research. I don't care." Isn't there some saying that you gotta have a gimmick? Except I know if I say this, he's going to start an arguement with me about why it does matter and that Nike is bad and that the Wear Yellow campaign is stupid. Yes, I know Nike treats its foreign workers very poorly and this certainly doesn't excuse that. But I didn't buy this bracelet for Nike. I bought it from the Lance Armstrong Foundation so my money would go to cancer research. That's what matters to me. I wish I could make my friend understand that and that he wouldn't go picking this fight with me. `Cause right now, that's the last thing I need.
http://www.forbes.com/technology/ebusiness/feeds/ap/2004/09/26/ap1560577.html
So Nike gets some goodwill. Part of me says, "So what? They (and Lance Armstrong Foundation) have managed to raise an enormous amount of money for cancer research. I don't care." Isn't there some saying that you gotta have a gimmick? Except I know if I say this, he's going to start an arguement with me about why it does matter and that Nike is bad and that the Wear Yellow campaign is stupid. Yes, I know Nike treats its foreign workers very poorly and this certainly doesn't excuse that. But I didn't buy this bracelet for Nike. I bought it from the Lance Armstrong Foundation so my money would go to cancer research. That's what matters to me. I wish I could make my friend understand that and that he wouldn't go picking this fight with me. `Cause right now, that's the last thing I need.