and yes, it was free. Velcro is sponsoring part of innoventions. My kids had a blast at the "What's your problem?" game show that they did. (My 7yr old DS got to velcro toys all over his big sis who was covered in a huge yellow poncho.) Anyway, they also have the frogs. They are simply a cutout of a frog, and then there are about 20 different pieces you can grab that stick to him. There were a few different colors. I can take a pic for you when they surface.. just got home and haven't unpacked. We were in a hurry so we just grabbed 2 frogs and a bunch of parts.