Hi, a bit of Travel City Direct info from someone in the travel industry, plus some other useful information!
Although TCD probably wouldn't claim they always get things right (nor could any tour operator!), their proportion of repeat business suggests they're doing something right.
TCD's European Aviation flights (direct 747s) offer a generous 31" seat pitch - more than most Florida charters. The flight program has recently been expanded to year-round rather than the limited summer window. The upgraded seat options are much cheaper than alternatives.
TCD has a huge selection of villas at their disposal, many of whom are named location and brand new. Additionally they are not brochure-driven or sold through travel agents, which means their operating costs are lower. Also, not being brochure-driven means that they can sell the newest estates before other operators are able to include in new brochures.
Those of you who decide to fragment your holiday into flight/car hire/accommodation with different companies, should be aware that you forfeit your package holiday financial protection in the event a company becomes insolvent (as has happened a few times this year already). By taking the full package with an ATOL licensed tour operator you not only have financial protection but have someone to fight in your corner in the event that something goes wrong.
Fact: There are NO star ratings in Florida. There is no official body overseeing the allocation of star ratings, so any advertised rating is purely the opinion of the advertising tour operator. This is why tour operators frequently display different ratings for the same hotel. This is also why people frequently get dissatisfied with a 3 star rating through certain companies, when many other companies would only give a 2 star rating. Despite standards being generally higher in Florida than Europe, you still get what you pay for, so don't hope to pay less than £30 per room per night and expect to get good location, free breakfast, free shuttles, great front desk staff, etc, etc.
If you think you can get a cheaper deal direct with a hotel than through a tour operator, you should consider that prices are usually based on 2 people (supplement for 3rd and 4th persons) and DO NOT include tax (11.5% to 12%) or resort fees. If you find a great rate at a property not sold by a tour operator - ask yourself why!! Tour operators are constantly on the lookout for good standard, reasonably priced properties, so it is highly likely they've checked the property and decided it's not up to standard!!
Enjoy!!!