I honestly think the problem starts with how we treat people and the response from society over bullying. A few years ago my husband and I had a nephew who was bullied for wearing an article of clothing from his favorite sports team both while waiting for the school bus and while on the bus. He told his parents who reported it to the school. The schools response was he started it by wearing that clothing and that he should be punished because it wasn't fair to the kids in the neighborhood who can't afford the same things.
We need to stop blaming the victims of bullying with the they must have started it by what they were wearing, how their hair was styled, where they were standing attitudes.