When using hotel shuttles at any non-Disney hotel, the custom is to tip the driver. It is weird to me that people don't tip at Magical Express (we always have $5 that one of my kids hands to the driver). If they handle your bags it is especially troubling not to tip.
Not at all troubling to me. Disney is providing a free service with Magical Express and the sign about 'exceptional service' helps to clarify how they view the need for tipping in this instance.
It is similar to some grocery stores who don't allow shopping carts in their parking lot and have employes who curb-side load your groceries instead. There is a sign there that says 'tipping is not allowed'. Makes perfect sense to me so you don't feel compelled to tip when most grocery stores let you push the shopping cart to your parked car.
I have no idea which individuals I might come in contact with in public are tipped positions vs not. Most people probably assume a waiter/waitress at a sit down restaurant is a tipped position, but what about the host/hostess who seats you or the person who brings your drinks or the person who brings out the food? I don't study their labor agreement before going to a business.
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