So, were they really losing money on it? I'm just not sure I ever saw it as a give away program (with the exception of some of the huge entrees that were originally included). If they were truly losing money in which case, it seems like someone messed up big in the creation of the original DDP, I can agree that it would have been better for the average consumer for them to raise the price and leave in gratuities. Otherwise it sounds like their taking their ideas from politicians who raise taxes and convince some people its a good thing.