Nabas
DIS Veteran
- Joined
- May 5, 2013
- Messages
- 3,301
I think the idea being bounced about is offering VGF2 at a higher price but then having deep discounts for larger contracts, like what’s happening at BLT at the moment.who on this board will buy at $255 or above? I won’t, that’s a crazy high price
$207 and I’ll buy but on 100 points $255 vs $207 is a delta of $5000. That’s a lot of money
if dvc lists gfv at $255 sales will be garbage
BLT is still listed at $245pp but a contract of 1000 points includes an existing member discount of $48pp.
I still think $255pp is too high for Disney to sell in volume, but maybe a number somewhere in between $207pp and $255pp is what Disney has in mind.
Remember, the typical sold-out resort sells only about 1000 to 4000 points per month (VGF1 was selling about 2000 per month) while an actively marketed resort typically sells over 100,000 points per month.
But we are talking about the Disney under the control of Chapek, who has made it abundantly clear that he feels no obligation to follow the old rules. Undoubtedly, those under him are being directed to be more “creative” when it comes to pricing.
With Chapek’s background in merchandising, setting the price high and then offering discounts might seem normal to him.
The point is, just because Disney did something in the past doesn’t mean the Chapek administration is going to follow the same playbook.