It's pricier than I expected to be sure - but it wouldn't be enough to put me off if the food is excellent. I'd have to try it to decide if it is. I'm judging it more as a restaurant than the 'bake' side - I couldn't care less about all the cakes and bakery stuff, I just wanted another restaurant option at Boardwalk, and while I really feel like we need an ESPN/bar food type spot and have hopes that might someday replace the Big River hole, if this place has decent food and the serving sizes are reasonably large, I could see paying a little extra. Sandwiches, burgers, salads, etc would be a nice option. While an $8 soda sounds crazy - if it is refillable, it's not all that crazy compared to a Quick Serve's $4.49 large coke, or $4.99 bottle which is not refillable. And yes, some sit-down restaurants run in the $5-6 range for soda too - so it's a premium, but at the end of the day, my restaurant bill for a $15 burger and $6 coke, vs $34 burger and $8 coke, is $21 more. Expensive? For sure. But for an occasional splurge is it going to break the bank for me? No. If it's the best burger I ever had, I'd get it again. If it's a good burger but not better than others I've had, then $34 is a joke.
That said, if the food taste is only average or OK, the serving sizes are tiny french-cafe size, and at those prices, then I would not be returning. I'll probably try it at least once to find out how good it is and if the serving sizes are reasonable, then if it hits on all cylinders, I could see occasionally revisiting...it's probably not going to become an 'every-trip' regular spot though.
I mean, at the little stand outside on the boardwalk, it's $15 for a corn dog and $9 for a large lemonade (not refillable). My local Rainforest Cafe serves a Rainforest Burger for $16.99 vs Disney's $19.99 - $2 more for the appetizer and $1 more for the drink. Disney prices are always high - this is an expensive, high-end bakery restaurant concept with very high-end ingredients, so it's already pricey anywhere - then add on the Disney surcharge...it is not all that surprising.