DCTooTall
<MARQUEE BEHAVIOR=ALTERNATE><img src=http://www.em
- Joined
- Apr 24, 2008
- Messages
- 5,957
Why is that trouble?
If I had to venture a guess.... It's because people who just know Disney as the company it is today (With Wall Street connections, multinational parks, huge media empire stretching from a broadcast network to film to cable...to comics...etc etc etc) can't really apprecciate how everything Disney is and was is due to the 2 Brothers. "It all started with a Mouse" is a great tagline, but it doesn't begin to express the cultural impact they had, nor how close to losing everything they where. Just look at the number of times things we take for granted were called "Walt's Folly" by people when it was being put together.
In many ways, You can even blame Disney for the whole concept of coming out with a tv or movie product, and then taking a character from it and marketting the crap out of it with everything from a plush doll to a lunchbox, etc. The decision to license Mickey for official merch in the early days helped not only ensure Mickey's status as a pop culture stalwart, but helped establish trends we still see today.
Here's another way to think about it. From the 20's until the 70's, for most of society, DisneyCo WAS Walt Disney. It was in part that feeling that the man was the company that led to it's decline and near death thru the 70's and early 80's after Walt's (and later Roy's) death. After Eisner came in and saved the company from being sold and parted out, We had an era of Mike Eisner WAS Disney (remember the days of Wonderful World of Disney w/ the Eisner intros on ABC Sunday nights) along with the expansion of the company into the media empire we know today.
I would almost say it was during the mid-late 90's when we could say that much of the old feel of the company was finally overshadowed by the major corporate feel we see so easily today.
So IMHO, I could feel like the issue with knowing who Walt is, and being able to see what he brought to the world and country, is very much impacted by the generational things. It's been over 40yrs now since Walt died, which means for many people taking their kids to Disney these days, their parents may not even be old enough to really remember how much Walt was around. In 40yrs, We'll probably have the same issue with modern generations and Steve Jobs (who for many Apple fans, WAS Apple).
(And for the record, Walt had been gone for over a decade before i was born, so most of my knowledge and opinions have come from what I've seen, read, and learned over the years since it was a subject that interested me. I honestly don't expect my contemporaries to even know as much about it as i do. )