The price depends on the season- I believe it ranges from $249 to $279, and sometimes you can find a discount code if you dig around online. Ours was $220 including tax. (low season + discount code.) Included is a welcome photo, snorkel and use of a mask, parking, a sample of dolphin-safe sunscreen, continental breakfast, lunch served anytime from 11-3, and any snacks and drinks you want. Drinks available were various pepsi products/ bottled water, hot chocolate, anheiser busch products, and coffee. There may have been others but that's what I saw. Snacks were chips, cookies, crackers, etc. in individual bags.