lockedoutlogic
DIS Legend
- Joined
- Apr 26, 2007
- Messages
- 15,781
When I first went to WDW there were 2 parks and I went for 4 days and 3 nights. I now go for 8 nights and 9 days once a year and 2 weekend trips of 4 days 3 nights. That totals 17 days at WDW with a season pass 14 nights at a DVC. With food and everything else I spend a small fortune at WDW and love it. I read more and more on the Boards that people from Europe, Asia and South America are spending 2 weeks or more on their Orlando vacations. Only having 4 gates means they have to leave WDW to see more. Why doesn't Disney offer more to keep them on site the entire time. On a 14 day vacation that would be 2 days at MK, 2 days at AK, 2 days at Epcot and 1 day at DHS and 1 day for things that were missed. That totals 8 days, add 2 days for water parks and a day for Disney Springs and there is still time for another gate. Remember WDW has guests from all over the world who take longer vacations and even those who only go one week but go every year do not want to do the same things every time. In the near future when I retire I will take three 9 day and 8 night vacations a year at WDW and would like more to do.
It may be counter intuitive...but Disney has reversed course on attempting to keep people captivated for "longer" trips.
As others are pointed out... Americans are the backbone customer and they have been getting squeezed out of time off and the money to travel for decades.
Europeans are very lucky...as their societies value it...but the American business perspective seems to be that system is failing because its too lax... And each time a EU country goes into credit default or near default...it strengthens the pigheaded American workaholic spirit...
Sucks...to be honest.
Back to Disney... One of the things the Eisner/ wells period did well was making wdw a full experience and pursue the repeat customer...offering like downtown, boardwalk, DVC, and dcl were done specifically to build "vacation brand loyalty" and they succeeded...
But they have reversed
Course over ten years and geared back towards the first time/longtime crowd.
They know there's a shrinking pool of repeat customers...so they aren't pursuing it as much as before.
The other problem with the thought of "more" is the economics of Florida...particularly labor. Though its basically minimum wage, they have huge admin and benefit costs even at low pay and there simply is not enough labor pool in Florida. Tourism wages stink...you become a slave to the "carefree" people you serve and have a hard time living your own life. Been there... Seen it...studied it. Disney has had to gut what "standards" they had in labor to fill shoes...and that had been for decades since they made the assessment that "low skilled" would do and brought pay and benefits inline accordingly relative to inflation.
Also...Florida's population actually decreases for the first time recently...
It's not just a matter of trying to keep those of you on Holiday entertained and protecting against defections to universal...much more complex.