If I go into the store and buy $500 in gift cards, I would expect $100 in $10 coupons. If they don't print, I'll just return them. Since I pay with a credit card (gotta get those miles!), won't they have to pay a fee for the charge and a fee for the credit? Plus, I will not be a happy customer. But if I do get the coupons, I will have to make a stink about using them by the expiration date.
This is what I expected also but as posted earlier I only got 1 $10 coupon. They did however give me a $90 s&s gift card when I questioned it. The manager agreed that I it was "limit 1" the ad should state it and he said he was putting a sign with that disclaimer on the gift card area. The cards can not be returned or voided.
I have gone on to purchase 10 more gift cards today(1 at a time) using the $10 coupon each time without problem. It takes more time but it's not a big deal.