bcla
On our rugged Eastern foothills.....
- Joined
- Nov 28, 2012
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- 25,715
Sanas uses algorithms to make voices sound whiter. The example on the company’s website removes a man’s noticeable Indian accent and turns it into something robotic and uncanny — and, yes, white.
Sarim says accents are a problem because “they cause bias.” Bias does not work this way, of course; it’s not the object of the bias that causes it to exist. Removing the object of that bias — an accent, in this case — doesn’t do anything to rid the world of that bias. It simply sweeps it aside in the name of peaceful conversation.
But you don’t even need to speak with Sarim directly to understand where Sanas’s mission veers off course. Here’s where it happens: right at the start. Sanas’s website says the software is “creating a more connected, friendly, and empathetic world by revolutionizing how we communicate.” Sanas is doing none of these things; it’s just masking your identity.
Not sure what to think of it. I really don't have an issue if it's a call center or even a recruiter who is in South Asia or the Philippines who sounds like it. I really don't like when they try something as facile as just trying to "sound American" or using a fake name. My big issue is that they don't exactly speak the same language, using a form of English that includes terms such as "revert me" (respond to me) or "email ID" (for email address), and no amount of accent modification software is going to fix that. Or will it?
I do remember receiving a call from someone in India about a job in the US. He didn't try to hide his name. His accent was clearly Indian without any attempt to hide it. There might have even been a bit of static from the VoIP line being half a world away. However, what he had practiced wasn't faking an accent but learning American English grammar. He acknowledged that he was based in India and had never been to the United States, but he sounded a lot like my colleagues from South Asia who had been in the United States for years. I thanked him for not trying to insult my intelligence by doing his homework and doing the things that mattered rather than the things that were superficial (i.e. trying to hide an accent that was still understandable).