I have used Travelocity for many years to track airfares via Fare Watcher (and often...but not always...have booked flights thru their site). Just noticed that SOUTHWEST fares now show up on Travelocity and I do not recall them ever being on the Travelocity site before. You always had to check the dedicated Southwest site to compare prices. Still may be $5 or so cheaper to book directly with Southwest, as it is with most airlines, but I just thought this was an interesting development.