This is listed at:
http://disneyworld.disney.go.com/vacation-packages/
So, not even a special offer. It says "Great package options are available select dates: January 2 - December 12, 2013." Which means it's not even new, even though we're just starting to see TV commercials and Internet ads for it this week.
Here's the full fine print, listed later: *Sample prices are based on 2 adults, one junior and one child in a standard room at a select Disney Value Resort for select 2013 dates: January 2 to February 13, February 24 to March 7, April 7 to May 30, August 4 to November 22, and November 30 to December 12, 2013. The number of rooms allocated for these packages may be limited. Tickets valid for one theme park per day and must be used within 14 days of first use. See more package options for 2013.
But again, as the PP mentioned, these prices are not discounted. I assume the dates listed in the fine print just match up to the cheaper seasons during the year.