Completely agree.
Disney knows they can take things away and people will still come. They know they can keep the prices high and people will still come.
Here I fixed it: Disney
thinks they can take things away and people will still come. They
think they can keep the prices high and people will still come.
But that was the way they used to think before the pandemic.
I wish this were true, but I think the opposite is the case: As soon as covid is really under control, the resorts are all open, and social distancing and mask wearing are a thing of the past, WDW is going to raise their prices, probably substantially, because everyone who hasn't gone in the past year--especially those of us who're feeling extremely Disney-deprived (that would be me!)--is going to want to go. There will be zero discounts. I hope I'm wrong, since this is probably when I'm going to go again, but Disney has been bleeding money and they're going to want lots of it as soon as they can get it.
And I'll be very surprised if paid FP isn't part of increased prices across the board for anything and everything. Even before covid, WDW had started charging for things they'd never charged for before--like parking at the resorts. And back in those golden days, they had plenty of income.
Remember after 9/11, it took several years before Disney got their crowds back. They had to resort to giving deep discounts, free dining, new magical express, etc... I think it was faster for the country to bounce back because it was one horrible event that basically paralyzed the travel industry.
Covid-19 is a different beast. It kept the parks closed for months, millions of people lost their jobs, savings, homes, and damage has been done to a lot of industries. So, it will take years for the country to bounce back.
People need to stop looking at the stock market and think the economy is fine. They look at their savings and 401K and think that they have the money to go back to Disney as soon as the pandemic is over. Well, more than half of Americans do not have any stocks or care about what happens to the stock market. They just see their own bank account and credit card limits and decide on going to Disney. If they don't have jobs or barely back to working, then it would be a while before Disney can get their crowds back.
Of course I am not an economist, well, I don't think any of us are on this thread. Corporations make mistakes and eventually will figure it out. In the meantime, let's hope Disney doesn't crash and burn like a lot of companies that made bad decisions.