I understand that these are 2 seperate companies, however given the fact that the owner of the DIS is partial owner of DU, places DU in a totally different catagory than a regular paid advertiser such as Swan and Dolphin. This is where the vested interest comes into play......and yes, the other owners of DU would have a vested interest in these boards.
For example, if I make a reservation through DU and have a problem with the employee at the check in counter of Swan and Dolphin, and come to this board to vent, the owners of DU has no vested interest in my experience. What happens there (on a personal level) they have no control over. We are free to vent here on the DIS about the experience and it does not hurt DU in any way. Now, if I use DU and am unhappy with my experience with one of their employees, come here to vent about it, then most definitely, DU DOES have a vested interest in these boards because it is a widely used form of communications that contain both positive and negative reviews. Given the fact that the owner of DIS is partial owner of DU, I would think he and the other owner(s) of DU are on a first name basis and have more interest in what is going on these boards than say Swan and Dolphin, whos bad reviews won't have such a crippling blow to their business.