All my credit cards are branded. I have a Disney VISA Day One that I use for recurring monthly charges. I also have a Disney VISA that pays 2% in points (and the points paid for the room at CSR where I am currently sitting, as well as dinner for 2 at Boma tonight). I have a SW business VISA, an American Airlines Master Card, a Wyndham VISA, a Marriott VISA, and a Hilton Honors AmEx. DH is an authorized user on my cards (as am I on his) so we rack up points as frequently as possible. I know I could probably earn more points by using some other type of card (like a Chase Freedom card or something) but I like having points specifically "ear" marked, especially my Disney points. (Besides... my card has Maleficient on it, and DH's has Grogu!)