I worked at Service Merchandise as a college student in the early 80’s. Fun place to work.
As pp posted, their direct competitor in this area was another catalog showroom with the same setup, called Consumers Distributing (CD). CD was a few miles down the road from the SM where I worked, and people would often come in with order forms already filled out, with item numbers from CD. We had to tell them they were in the wrong store, LOL.
The item I remember most at that time was the Cabbage Patch doll, during the peak of its popularity. We could never keep enough in stock to meet the demand. As mentioned, you had to order at the desk or self-serve computer, and then claim your merch at the pick-up area on your way out. With the CP dolls, they would limit one per customer and you got a random doll picked by the order filler. But people didn’t like that they couldn’t choose the specific doll they wanted (girl/boy, name, hair color, clothes, etc.) I’ll never forget, being there on Christmas Eve, when the manager decided to just stack them out on the floor and let people fight over them. A crazy scene, but those who scored the most coveted toy of the year were happy!
My greatest Service Merchandise memories……
The store was set up that when you walked in, you were where all the crystal and breakable things were displayed. Every time my grandma and I would get to the door she would say, “Hands in your pockets” because she wanted me touching nothing (this was when I was a kid)
This reminds me of another trendy item of that era, rain lamps. The kind with a statue in the middle and oil dripping down strings around the sides. They had one on display in the housewares section, and kids (and adults) would constantly be sticking their fingers in the stream of oil. They had to put it behind a barrier so no one could get close enough to touch it.