Do you feel it's unnecessary and awkward regardless of gender? Do you feel it's awkward when the Tremaine StepSisters go all crazy over boys proposing to them?
If so, that opinion is more than fair and valid. Especially if the interaction is forced rather than playful - though maybe of those CMs have to be more outgoing than the type to easily shy away, considering their line or work, but it's true that it doesn't mean they want to get hit on every day.
But maybe if you only feel it would be unnecessary because of the same gender issue, you might want to keep in mind that some of those Friends of Character may just be just as interested, if not more, by being flirted with or proposed to by someone of the same sex as they would be by someone of the opposite gender.
Moving on, to my own personal experiences of interactions