Thanks for all the feedback! I'll make some more calls.
My house was built in 1935. We updated all the electrical when we first bought it and there is plenty of room in the electrical panel. We are moving around appliances, so there are circuits to be added. We also have plaster walls, maybe that is driving up the cost?
The quote was for this:
1-Refrigerator Circuit
1-Dishwasher/Disposal Circuit
Add switch location
1-Microwave Circuit
1- Range Circuit
1- Kitchen Island outlet location
2- Kitchen Counter GFCI Circuits
Kitchen Lighting
6-8 Recess Light Locations
Add (2 (1 dimmer) switch locations
Center existing eat-in area light over table location
Kitchen Under Counter Low Voltage Package
Add (1) dimmer switch location
Demo wiring
Permit fees NOT included
Third party inspection(s) included
always get a few estimates before deciding on a professional and always make sure the estimates are for the same thing (like the list you made). also keep in mind when getting answers here, the regional differences that happen. someone doing this list in north dakota may have different prices than someone doing the same exact thing in new york.
i'm confused about the "new circuit" needed for the appliances. when i hear that i think about new outlet, wire, and breaker. if you had all the electrical upgraded already, i'm not sure why all that has to be new. i can see running new wire to the new location and moving or perhaps replacing the outlet. is that maybe what they mean?
but to keep it short, in 2007 i gutted my kitchen and baths and upgraded my service (so, new panel and new main cable). i had 6 recessed lights on a dimmer added to the kitchen, new wire and outlet for the range, new wiring for the dishwasher and garbage disposal, 2 new gfci's, 2 new outlets, moved the outlet for the refrigerator, rough wire for low voltage under cabinet lighting but no lights installed, and new wiring for vanity light in the bath plus added a gfci breaker with wiring and outlet for a jacuzzi tub. the bids ranged from $5000 - $11,000. I went with the $5000 guy and he did an excellent job. (i know a little about electrical just enough to judge his competence) now this was 6 years ago so the pricing will have inflated since, but check out the range of quotes I had

as it turns out the $5000 guy was the 2nd one to bid, but it would have sucked if the $11,000 guy was first and i just went with it.