We had a PPO BOG breakfast in November and loved it! We don't rope drop and wanted 1 day to be in the park before opening to walk down a fairly empty Main Street and get our pictures taken. We only ordered 2 of the Meat and cheese trays to split between DH, myself and our 3 little ones. With the pastries that came with the meal it was a nice light breakfast for us. We took our time eating and finished about 10 minutes before park opening. We are not big breakfast eaters so QS and splitting meals is perfect for us. I don't think we took advantage as we are light breakfast eaters and usually eat in our room or split QS breakfasts. Thy could always make all meals at BOG TS if they wanted to avoid this. I don't see why splitting QS for breakfast is any different than splitting QS for luck or dinner.
You did absolutely nothing wrong! Forget splitting QS at Disney, my wife & I split entrees in Paris, France because we couldn't/didn't want to eat as much!
As of right now, today, 3/25/2016, guest are able to book an ADR for breakfast at Be Our Guest, order as much (or little) as they would like, and then go about their day in the park, even (or especially) if its before rope drop.
Some guests make may these ADRs with an alleged ulterior motive - to skip the meal (or order very little, i.e. not truly eat breakfast) and beat the large crowds to the much desired Fantasyland attractions, including 7DMT or Meet & greet with A&E. This enables the guest (or group) to save a coveted FP+ but still experience the attraction with little wait. Some may even forgo the meal entirely, paying the "no show" fee. Again, this makes perfect sense to do.
Disney now has a pre-opening offering which includes breakfast and three attractions in Fantasyland.
I (and maybe some others) connect this to Disney realizing the value of entering the parks before the "hoi polloi" and capitalizing on it. I cannot state this this is absolutely true, maybe this has been in the playbook since 1986 and they just found this idea cause a couple of pages were stuck together and they just pulled them apart. Unless you are a member of or personally know a Parks & Resorts decision maker (Sr. Management or higher) you can only speculate on reasons. It could be Shanghai overruns, interest rates, the alignment of the stars or El Nino - all we know is what they publicly release.
I don't know if this will replace Extra Magic Hours, but would imagine that early morning crowds will be higher on days this is offered. Unfortunately, it might spill crowds into other lands, since the folks who sprung for this no longer have to spend the morning waiting in lines in Fantasyland.
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Something you said made me think ... maybe this was bait. Get more and more people in a frenzy (which Disney does well) about getting that breakfast ADR so they are in the park early. And then - boom - offer a morning event that gives you a mini-EMH with breakfast. Testing us. For the last few years it seems everything is a test to see how well received. They want to open more things to offsite because they are important and with more offsite options now and coming, they need to keep them hooked. Disney isn't building hotels, just DVC so they have to keep dangling the carrots so offsite guests stay committed to Disney days.