For this one, my main "thought process" was focusing on the post-processing. But I guess the approach to the shot itself is interesting enough. Many times, I like to incorporate at least 2 subjects in a shot; and better yet (like this shot here), 2 subjects that have something in common. I find it to be a nice little challenge when out shooting. At Disney, there are a lot of things that people may "see", but don't actually "notice". This sign is probably one of those things. So I couldn't NOT get a shot of it without getting Cinderella's Castle in there.
When I initially went to take this, I knew I wanted the sign to really stand out; so I went with a wider aperture (small 'f' number). That way, I knew the sign would be in focus; and hopefully, everything else would be blurred. Even more importantly, I had to make sure I could get the castle. This sign says the exact same thing on the other side; but from that direction, the sign would've been more angled and harder to read. This view is a little more head on. I also used the simple technique of locking focus on the sign, then recomposing the shot (I hardly ever DON'T do that). The camera even set exposure for the sign. If not, the sign probably would've been too dark. ....... you know, typing this out really makes it seem like I really took some time out to think about this; but it only took a few seconds....... anyway...... That's the technical side. The tilt is more for effect (and sometimes it helps to get everything into a shot).
I usually try to keep most of my shots in color; but sometimes, a monochrome (b&w, sepia, etc.... "one" color) touch comes calling. In the original version, this sign looks great; but the rest of Main Street, Cinderella's Castle, and the sky is a little overexposed. And because of the blurred effect, the castle kind of gets blended into the sky (it's still sort of like that, but not as bad). But the main thing that made me go monochrome (and I just like sepia for this, for some reason) was the color of the sign and its pole. Main Street has great color to it, and nothing really stands out as color clashing. But here, all of those colors were only slightly there; and right in your face is this big green pole and yellow sign. So, since the colors weren't playing nicely in this scene, I just went sepia. Now, everything is evenly colored, and you can just focus on the subjects in question.
(Click pic for its Flickr page)