in my opinion, this place has developed a real cult like following. As a point of reference, I totally understood why a few years back, CRT was converted into a sig dining. The place is always packed, it is a prime location, and most importantly, the specific characters at that meal. Today it is just as difficult to get a reservation there and really-
$50 for breakfast?!? Normally i would have to have my head examined before paying that much. But the things I'll do to see the smiles on my little girls faces.
So that said, what is really the draw to LC? I mean, I'll admit I am a sucker for it too. But since this change over to signature has started to become a reality, I have really started to think about what it really is that makes LC so popular.
First I think that many people consider this the best steak at WDW (using only a single
DDP credit). Also, a few of the menu items have become very popular (cheese soup, pretzel bread sticks, etc). But these things alone are not enough, I mean the place is small and difficult to get a reservation for... which creates an interesting point.
It is the fact that people can't easily get a reservation for this restaurant that makes it so popular. It is the inability to easily get a reservation that creates a sense of increased value that not only sustains itself, but motivates people to wake up and call in at the very moment you can make reservations.
I have read about so many people who think that the quality of food has decreased at LC. While this may or may not be true, it doesn't matter. Every day, the reservations are completely booked within a few hours of the day. Again, people want what they can't have. It is almost like a status symbol when you read about people's trip plans. It is that is the shiny trophy on the mantle
"And yes, we have a 6pm reservation for Le Cellier for our party of 21". To which countless people respond "wow, I so wish I was you". It is the reason why, at 3:30 the place is packed. Because people will take any time they can to eat there.
Is the food really
THAT good? Obviously, everyone will answer this differently. But my point is, Disney know's that this one of the few anomalies. It is a single credit restaurant that is one of, if not the, absolute, most popular places to eat at all of WDW.
So, why shouldn't Disney capitalize on this. Because when it boils down to it, while we all love the magic, we also all know that the thing Disney truly specializes in, is getting people to gladly give them A LOT of money.... over and over and over and over again. And they know if people are this anxious to eat there now, a good percentage of them will still eat there when it cost more.
@skier_pete: you bring up an interesting point about the percentage of people who eat there on vs not on the dining plan. While we may not have accurate numbers and figures, you KNOW that some department at Disney knows this information in their sleep. This has probably been something that has been on the drawing boards for quite some time now. Ultimately, Disney knows exactly what happens if prices are raised on dining or what will happen to convert this to signature. And you are right, this is all about increasing profit margin.
But there are problems with LC - the most crucial one is it is a very difficult location. I am sure if they knew how popular it was going to be, who ever designed the place would have made it at least twice the size. But you have to ask yourself, If getting a reservation there was always easy, even at the last minute, would it ever have become this popular? In my opinion it would not. It would be just another place to eat.
So there for, the reason to reduce seats is so even though they raise prices, even though it is two credits to get in, even though the quality of the food may not change at all, now it is just as hard if not harder to get a reservation there. There for, they make more money and never have a vacant table.
Well, that is just my 2¢.