We start at 20% and go from there. Downward to 15-18% for mediocre-poorer service and up to 22-25% for excellent service. We once left nothing after a rude waiter actually argued with me (and I am a very easy going, non-confrontational person).
I'm with raidermatt and a couple others in thinking that if you must scrimp & save to eat a particular locale you must also include the price of the gratuity in that calculation. I like upscale restaurants but I know my 'comfort zone'. At Disney we usually frequent Flying Fish, Jiko, California Grill, Narcoossee's etc. and I know what our family bill will be. Victoria & Alberts & Shula's are a bit above what makes me comfortable in spending so we generally will not go to them, athough we'd certainly like to be able to...
I'm not big on entitlement theory AND I don't want to set myself up for disappointment - that I can't financally or emotionlly afford the meal (as in, what if that REALLY EXPENSIVE meal isn't that good & yet I still must leave the tip). I don't want to walk out of a restaurant feeling I just blew big bucks, therefore I know what my comfort zone is.
It's like my philoophy about big boys toys. You shouldn't generally purchase something that you can't afford to use. Like an expensive boat. Me, I could comfortably afford to buy, maintain & run a 20 footer probably. My bank account says I could scrimp and buy a 30 footer, so I do. Soon it becomes apparant that the maintenace and operation of that boat is more costly than the 20 footer and after a while of pouring big bucks into an already expensive boat the JOY of boating is long gone. On the other hand, my neighbor, who could also afford the 20 footer, bought an 18 footer and has minimal operating/maintenance costs and a whole lot less into the initial investment, he continues to enjoy his boating while I'm back on the couch watching tv...
Sorry for the length.
Oh, one more thing. 20% is now the generally accepted gratuity standard.
