What I like about Kohls is that their prices seem mostly reasonable to me (with the $ I make) and their sales can be really excellent. Here in CA, I'm regularly seeing sale signs all over the store and not just lame ones like 10 or 20%, but 50%, 60%!
That and their brand new rewards program which they just started out here at my local store last week or so...I think the staff person explained you get one point per dollar spent and when you reach 100 points you get an extra discount or something. Also they have Kohl's Cash sometimes, which is, I think, $10 back for every $50 spent? Someone correct me if I'm wrong. Also they keep sending me those "$10 off a purchase of $10 or more", so basically if you find something (or a couple small things) that only total $10, it's free! I'll go there to get socks or earrings or a kitchen gadget and it costs just pennies!
Plus if you have kids, they always have those books right up front for $5 apiece (and sometimes plush toys too, themed for the books)...heck, just walk in and get a couple of books for your kids (or in my case, my sister & her husband's unborn twins...auntie is going to get them two Curious George books this weekend for FREE! haha!).
I'm not a huge fan of their clothes...I've found a few things in women's, but their style is generally not what I like. Generally the things seem to be nice quality. As for the OP's comparison to Target, the quality seems better to me at Kohls in general and there is more variety since they don't sell much in the way of electronics, toys and they sell no food).
Also their return policy is good. I've bought a bunch of stuff there, but any time I have a return they do it promptly and never give me any grief.
The only two things I don't like about Kohl's are that everything seems to be made in China and also I can't stand that irritating voice saying "The more you know, the more you Kohl's!"UGH! I was an English major so the bad grammar there just kills me. "Kohl's" is not a verb! It's a noun!
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Just FYI- Curious George is all gone around here. It's Peanuts now. (This mommy to be meant to buy CG and missed out.)