That's great for your daughter. But, unfortunately, for us, it's merit aid or nothing. And, that's with two in college (twins) at the same time. Literally, even schools costing more than $70K said "you pay all" for BOTH. I'd love to know where they think I've got a spare $140K a year laying around, because I sure can't find it. LOL.
So, for us, we've got to depend on merit aid at mid range privates to bring it "in line" with high quality publics (in state) or they will be taking our loans, which is so not smart and so not worth it. Better to attend a decent public than end up in debt for what might be a only marginally better education.

Now, if you get needs based aid, go for it, but that is not in the cards for us at all (nor most people, unfortunately).