I don't know. I kind of see this as the cheerleader mom thing! She wanted her daughter to be on the squad so she fixed it. I think she overstepped the boundaries of friendship. Maybe the other Mom's cant put their finger on it, but it is unhealthy for the mom to try to protect her daughter this way.
1, it's a self esteem issue. If she is 10 and needs this kind of acknowledgement from their circle, talk about issues! Her esteem should come from her family, not her friends. She is getting a trip for her birthday with her family.
She is going to have plenty more issues where that came from and soon she won't have any friends because it will be all about her all the time. 'Oh Poor me! Im going on a fab trip for my birthday and all my friends are going to forget about me"
It's ok to have friends, but friends aint family and if she wants to save her daughter from a life of disappointment that is what she needs to teach her. Heck, family is disappointing enough! It's hard enough to prepare a child for that disappointment, now you are setting her up to think her friends are perfect too!
I dont even send family birthday cards. If you have a party or I see you on your birthday, I will give a hug and money and be happy for you! Does that mean I dont love my family? No, that means I dont have time to send cards and I think Ecards are tacky.
It's the parents job to acknowledge birthdays and if they throw a party and you attend then you are part of the celebration. If not, you should be left to decide whether you send a card or gift or anything.
My friend has a drama queen 13 year old, and believe me, it never stops. She wanted constant attention and acknowledgement on our WDW trip last month. If anyone else received the attention, she would redirect or snatch away whatever was getting attention. These people grow to adulthood and then we have to work with them!