Perhaps I can shed some light on it for some of you.
There are restaurants that serve $1 hamburgers, and those who serve expensive fine meals. You can buy $5 wine or spend as much as you want. You can stay in a Motel 6 or a Disney Resort.
The same is true of photographers. There are low end and high end. I am one of the later. Our clients spend $500-2000 on senior pictures. For some, no way would it be worth it, but for our clients, it's worth every penny.
For our clients, it's much more than just a picture. The quality is altogether different. We use top of the line equipment and years of training to produce images, the quality of what they see in magazines. And the experience for them is amazing. Especially the girls, many of whom have such low self esteem now days. By the end of their session, they usually hug me, thanking me for making them look and feel more beautiful than they ever have. They see image on the back of the camera and say they never knew that could be that pretty. What is that experience worth? We offer to buy portraits back from our clients for double what they paid, no way would they consider it.
We use $10,000 cameras (not a $600 Rebel), the best lights, we take the time to make every detail PERFECT. Then our portraits are retouched to perfection and printed by a pro lab, and coated with a gelcoat containing a UV inhibitor to make them last for years and year. Those cheap drugstore prints will be fading or shifting color in a few years. Ours won't .
Something you might not have considered is that we have a wall of honor in our studio, clients whom we have lost. We have had six of our clients pass away this year so far. Their portraits from us are now PRICELESS. Would you rather be left with a $15 ugly 8x10? Or a beautiful portrait that captures who they are and will last for many years?
For some people, it's not worth it. It's not where they place their values. I am amazed at the people who will give their kids expensive cars, $400 phones and designer clothes, but have an issue spending money on portraits that will FAR outlast the car, the phone or the clothes. We have 5 children ourselves. 2 are now gone in college. Our walls are covered with portraits of our kids and family. Our children are our most prized possessions.
Compare the images from a REAL professional to those from the "someone with a camera". There is no comparison. There are traditional styles and contemporary. If you want to see our portraits, Google "Box Seniors" you may compare them to what you see here and many school photographers.
Honor your kids. They are worth more than a $15 portrait.