Yes I think this price increase (just like the SSR increase) is mostly about getting RIV sales up. RIV sales are below where
DVC needs/wants them to be and the data shows that SSR and OKW were really chipping away at RIV sales. The question to me though is are RIV sales lower than they want because of restrictions and the option of buying lower cost direct SSR/OKW, or is it a pricing issue where $201 a point direct is for right now too high?