Well, let's look at USF in more detail for a second. They added The Mummy in May of 2004 at a cost of 40 million, yet attendance dropped.
2003 - 6.9
2004 - 6.7
2005 - 6.1
The problem with the Mummy is it's marketed as a "Psychological Thrill Ride" and regular folks are actually scared to go on it. If you ask me, they need to turn the marketing around and call it a fun ride so people aren't scared of it.
So why else is attendance at USF dropping if they added The Mummy? It's like the big new thrill ride didn't bring in the big crowds. I'm sure The Mummy keeps attendance from dropping even more, but it didn't give USF the spike they were looking for. That's bad news, because a suit looking at the numbers is going to leave things "as is" and not spend 40 million if it won't bring in tons of people.
The weird thing about those numbers though is that if you look at the reported 2004 numbers with the percent increase, it states there is an increase from 2003.
That means that the 2003 or 2004 numbers (which apparently are all estimated anyways) are wrong.
The 2003 numbers:
The Magic Kingdom at Walt Disney World, Lake Buena Vista, Fla., 14 million, flat.
Disneyland, Anaheim, Calif., 12.7 million, flat.
Epcot at Walt Disney World, Lake Buena Vista, Fla., 8.6 million, up 4 percent.
Disney-MGM Studios at Walt Disney World, Lake Buena Vista, Fla., 7.8 million, down 2 percent.
Disney's Animal Kingdom at Walt Disney World, Lake Buena Vista, Fla., 7.3 million, flat.
Universal Studios at Universal Orlando, 6.8 million, flat.
Islands of Adventure at Universal Orlando, 6 million, flat.
Disney's California Adventures, Anaheim, Calif., 5.3 million, up 13 percent.
SeaWorld Florida, Orlando, Fla., 5.2 million, up 4 percent.
Universal Studios Hollywood, Universal City, Calif., 4.5 million, down 12 percent.
The 2004 numbers according to the internet:
The Magic Kingdom at Walt Disney World, Lake Buena Vista, Fla., 15.2 million, up 8%.
Disneyland, Anaheim, Calif., 13.4 million, up 5%.
Epcot at Walt Disney World, Lake Buena Vista, Fla., 9.4 million, up 9%.
Disney-MGM Studios at Walt Disney World, Lake Buena Vista, Fla., 8.3 million, up 5%.
Disney's Animal Kingdom at Walt Disney World, Lake Buena Vista, Fla., 7.8 million, up 7%.
Universal Studios at Universal Orlando, 6.7 million, up 14%.
Islands of Adventure at Universal Orlando, 6.3 million, up 13%.
Disney's California Adventures, Anaheim, Calif., 5.6 million, up 6%.
SeaWorld Florida, Orlando, Fla., 5.6 million, up %.
Universal Studios Hollywood, Universal City, Calif., 5 million, up 8%.
The numbers and the percent changes don't jive for Universal and IOA although they are correct for Disney..