My take on that is that perhaps they really anticipate low occupancy during holiday week. I mean, when I showed the rack rate for holiday at Yacht Club concierge to my husband (something like $600) and then the AP rate, he was shocked. And when I called this morning I was a bit apprehensive that there would be no availability Christmas week at those rates. But, the CM who helped me (who was incredible and very knowledgeable about the resorts) seem to indicate there was plenty of rooms available at that rate. Y/C G/V concierge for $300/nt. - tax inclusive. There's no way I could ge that in June. Couldn't pass it up.
My husband was even thinking the 5 of us could fly instead of drive. I told him...we're not that lucky. I seriously doubt airfare would be discounted during that week.