Although I have NO doubt that it is an accounting nightmare for businesses to deal with gift cards , businesses used to LOVE them...why...because they got cash paid for them AND many were lost or never redeemed..it was free money! However, these days if you get a gift card from Aunt Sally that you re not fond of, you can go online to trade it or sell it. I think there are less and less "unused" gift cards in today's day and age. I have no doubt that a percentage are lost, or buried away in some cabinet at home never to see the light of day again, but those numbers have dwindled.
In regards to Disney, well, honestly TONS of people misplaced, lost, inadvertently destroyed, many of the old park hooper tickets and some of the non expiring ones. And the Keys to the World cards...forget it!! I've taken a hundred trips and probably have 3x as many Keys to the World cards....now which one had that day left....which one had the two days from the free dinning...??? Now I know MANY people DO keep a careful track of these tickets but they are the minority, and although Disney never knew when these people might reappear with these tickets, they did know that the percentage out there vs percentage actually redeemed were vastly different. The number that gets redeemed is far less then what's actually floating around...which will probably never be redeemed. HOWEVER with the new Ticket system and My Disney Experience, there is going to be a LOT less lost tickets!! Now you don't have to worry about where you put that ticket or magic band, just log on and there it is! Heck I'm sure some people will still forget some of their unused tickets but log on and SURPRISE you still have those 2days from Free Dinning or 3 left on a non expiring ticket, guess we don't need to buy tickets this trip. There will be no more "lost". I do recognize that the system is having difficulty maintaining (for lack of a better word) these multiple ticket accounts, and it would be easier to just have an account with tickets that are used up and done at the end of a single trip.
Right now Disney seems content with grabbing the once in a lifetime guest because that's were the money is at in their eyes. They are not interested in the repeat guest, probably because they figure we ll come no matter what. I'd be fine with this IF ONLY they were taking care of the parks they way they should be, the decline has been VERY noticeable in recent years. It is now treated purely as a Cash Cow, not as a cherished way of life. There is no one on that corporate hierarchy that thinks "is this in the spirit/mindset/QUALITY that Walt would want" , and I get it...it's a business, but what THEY are missing, at this time, is that what made Disney stand apart from any other nickel and dime entertainments/parks, WAS these philosophies....and with the success of THOSE philosophies, came boatloads of $$$$$$$$. They can have it all, and make it a win win for everyone. Unfortunately, the most recent naming of their next CEO of Parks & Resorts is not instilling much hope of this.
All this being said.....I still LOVE WDW & DL and will be using my non expiring exp's to visit for months to come....if I can only find them
