jpakstis
Mouseketeer
- Joined
- Dec 3, 2018
- Messages
- 224
Somewhere movie production executives have realized the opportunity COVID has given them to remove the middle man. When the theaters go under and are forced to sell assets, they will have the capital reserve to purchase what is left. They see victory in the COVID waiting game. We are one step closer to Disney film theaters. Any rules against it will make no sense to "save" the industry. They will laugh all the way to the bank.
A movie studio cannot own a theater and exclusively run their own movies. The Supreme Court decided this in United States v. Paramount Pictures, Inc., 334 US 131 (1948), a landmark anti-trust decision. This was a fascinating case because it led toward the dismantling of the "old" studio system, where a studio owned everything and everyone from pre-production through distribution. It also led to the explosion of independently-run theaters and gave smaller studios the room to get their movies distributed. It still is relevant today when companies such as Apple or Google or Microsoft are trying to make both devices and content. It could be that Disney buys up these theater chains, but they would need to run other studios' movies as well.