TheMaxRebo
DIS Legend
- Joined
- Jan 12, 2008
- Messages
- 27,672
Yeah I thought I saw someone mentioned Mary Poppins was a loser for them, but I was under the impression it did quite well?? I had no idea what Shazam was until it was mentioned in this thread. Either I don't watch enough TV to have seen the ads, or I'm oblivious.
as for Mary Poppins, I think depends how you look at it. It made $172m domestic and $177m international. If we apply 50% take on Domestic and 35% international that means Disney made ~$150m on a budget of $130m. Now, there are still distribution and marketing costs ... but also doesn't take in what they make of licensing, and Blu-ray sales, etc. and all the other stuff. So if you give little credence to that and think their D&A was high, then yes, it might lose money but also could make money in the end. I would position that it did fine, probably not a big loser, but not a big money maker either
I think the real issues are the true bombs like the recent Nutcracker movie or Wrinkle in Time