After Seaworld started the trend, Universal follows suit. I didn't catch when the new price takes effect but Universal is raising their price to $51.95 before tax. If I did my math correct the total cost is $55.32. It should be the same price as Seaworld, now the question is when is Disney going to raise their price. They were the last one to do it also last year, almost 6 months after Universal and 9 months after Seaworld. I saw this on channel 9 news at 6 tonight.