Maybe, they're trying to improve all guests experience not just those who book up the most popular restaurants far in advance. I really don't understand why people think it's okay to book ADRs they'll go to, if nothing else comes up. They're taking that restaurant & time away from someone else who definitely wants it.
People need to decide whether securing the restaurants they want in advance or having flexibility is more important to them. As I've said, there are people who go all the time who make sure they keep their ADRs. There's also those who go who never make an ADR, so they can maintain flexibility. It's those who want it all that need to make a choice. Some being able to have it all isn't fair to those who are left out of the most desired restaurants, because they couldn't book 180 days in advance. Every ADR that someone doesn't show up for could be booked by someone who definitely wants it.
How about this?
People need to decide whether securing the restaurant they want or booking a vacation less than 6 months out is more important to them. As I've said, there are people who go all the time who plan to keep every ADR. There are people who don't make any ADRs because they didn't plan ahead. They get irritated when they realize it's hard to get into certain restaurants. However, if they had made ADRs at 180 days, they'd have the same ability as others to get into those restaurants. It's those who want it all--to be able to plan a last-minute vacation and get into the best restaurants--who need to make a choice. Every single person has the same ability to make an ADR at 180 days out.
See, I think this is the thing.... quite a bit of support for this policy comes from people who (a) think this will benefit them in terms of getting last-minute reservations or (b) get irritated when they see empty tables at a hard-to-get restaurant, especially if it's a restaurant they tried to book themselves and couldn't get.
Here's the thing, though: you have no way of knowing WHY a table is empty. If I don't show up for a reservation, you have no way of knowing whether it's because I double-booked and just blew off an ADR at Le Cellier, of it's because I'm vomiting three times an hour in my hotel room and in no shape to go out. Sure, you can choose to assume some people just didn't show-up, and it's probably a safe assumption. But if those people HAD shown up, you STILL would not have gotten a walk-up at Le Cellier.
Likewise, if you can't get a last-minute (or even one-month-out) reservation to Le Cellier, you have no way of knowing whether it's because some people double-booked or it it's because every single person who booked really wants it and just booked earlier than you. Again, sure, you can assume some people double-booked, and it's probably a safe assumption. But even if those people HADN'T double-booked, other people may have gotten an ADR for Le Cellier simply by booking before you, in which case you STILL wouldn't get an ADR for Le Cellier.
So let's be really, really clear here: It is not people who book reasonable amounts of ADRs who miss a couple due to unexpected vacation events that are the problem. Yet these people will get hit with fees.
Maybe some people feel like they SHOULD get hit with fees, because afterall they "took away" a table from someone who "really wanted it" and "would have shown up." But you know what? All those other people who "really wanted it" and "would have shown up" (regardless of being tired, sick, overstimulated, freezing cold, or whatever) had the SAME OPPORTUNITY AS ME to book that ADR. And charging me $10/pp doesn't suddenly mean the people who "really wanted" the ADR and "would have shown up no matter what" will actually get the ADR. It
might in fact mean that someone who has no idea of Le Cellier's reputation but happened to be wandering by gets it... it MIGHT mean that.
The thing is, this same result (allowing more tables for walk-ups,
and keeping tables filled) could be accomplished without the fee. How? you only hold ADRs for 5 minutes past the reservation time, and you advertise throughout the World which restaurants have walk-up seating available. AND if you want to make locals happy, you can do that ALSO by holding some tables back from the 180-day ADR system!
The argument that I "took" a reservation from someone who "really wanted it" at Sci-Fi in 2009 is a specious argument. I didn't "take" anything from anyone--I woke up on our 180-day mark and made the reservations I wanted that were available. Everyone else who was in WDW that week of September had the same opportunity to do so. I didn't "take" anything from another guest. And when I didn't make it to that Sci-Fi reservation, it wasn't because I "didn't really want it," it was because I decided that I wanted my daughter to recover from exhaustion MORE than I wanted to eat at Sci-Fi.
By that point, my showing or not had no effect on any other guests who tried to make a Sci-Fi reservation one week or three weeks or two months earlier. Whether I showed or not, those people STILL wouldn't have gotten my reservation, because it was gone--because I reserved it at 180 days.
But here's what WOULD have made a difference: if Sci-Fi advertised, when I called a couple hours out, that a walk-up was available.