Ok, I haven't cruised yet, so bear with me. I'm confused.
I understand (somewhat) being upset about not getting something you're used to getting...but...if your main motivation to go to a reception is the Rice Krispie treats, how can it really be a loss you'd be upset about? They're really easy to make at home...easier than cookies.
And how is the presence or lack thereof of this reception a motivation to spend thousands of dollars on a cruise? I mean, if this is what you were looking forward to, you could spend $50-$100 to buy a bottle of wine, some snacks, ingredients to make Rice Krispie treats, and hire someone to make them and serve it all to you. Waaaaaaaay less than the cost of a cruise. So what am I missing?
Because really, if this reception is the big motivation to keep cruising with
DCL, maybe I'm spending money that I could do other things with for the upcoming cruise that we've booked.
As far as I understand, any company that offers a loyalty program does so in order to gain repeat customers. They usually offer substantial rewards toward the beginning of offering their product because people aren't as familiar with it. As more people buy into their marketing, the rewards scale back because it becomes less cost effective to offer them to the masses of people who are now returning because of the quality of their product.
When I was a massage therapist and just starting out, I charged less than other competitors and sold package deals. When I was starting to book out several weeks in advance, I raised my prices. Eventually I no longer offered packages or discounts of any kind. The simple reason was: I no longer needed to. I had a solid client base because I offered a solid product. It sounds to me like DCL is following a similar model.
While it may be a little bit of a bummer to lose a perk you've grown accustomed to, it seems unrealistic to expect things to stay the same as more and more people become repeat customers. After all, no matter what we like to think, no company truly exists for the benefit of its consumers. They exist to make money. So, from the sounds of it, DCL has found that it no longer makes sense from a money or time standpoint to offer this reception on most itineraries. They will most likely phase it out completely. It's a prettily normal practice in most companies in this point of their business, not just a nefarious characteristic of Disney.
Now I fully expect to have a lot of people arming their rotten tomato arsenals at this post of mine, but come on. A free drink, fruit and a Rice Krispie treat taken away and you no longer want to cruise this line? What am I missing?