I really hope in these economic times they aren't even stupid enough to try it. Sales will be very slow if they do in my opinion.
But does that really matter?
Let's assume that with pricing in the $110 neighborhood things would sell out in a year. Not too far-fetched since BCV was only 1/3 smaller and sold out in just over a year. Now six years later we have a lot more members (looking to add at BLT) and DVC as a whole has become more mainstream.
So a year to sell at pricing consistent with current resorts.
Would it really be so terrible (strictly from DVC's perspective) to up the price by 30% and take 2-4 years to sell everything? They would certainly make more money--the interest lost over the longer sellout period isn't going to come close to what they would make with the premium pricing.
If BLT would be as popular as some suggest at $110 per point, even the sales logistics could be a challenge. Over the year's period that it is selling they would have to significantly ramp-up their sales team. And I'm not just talking about the front-line guides but all of the backroom people who process the paperwork, handle the financing, the closings, QA, etc. That alone is not an insignificant challenge.
With identical pricing, AKV sales could come to a virtual stand-still...and that's a building that we know will be complete next September. On the other hand, AKV would benefit as the more value-priced alternative to BLT.
Now let's think about the big picture. After the CR we have DVCs at all deluxe resorts except the GF and Poly. If the CR sells out by '09 and AKV wraps-up in '10 or '11, DVC still has thirty years before some of the '42 resorts start to bounce back for new sales.
In just 20 years they will have built SEVEN resorts at Walt Disney World--two stand-alone (OKW, SSR) one hybrid (BWV) and added-on to four other deluxes (AKV, VWL, BCV, CR). With just two more undeveloped deluxes on-site, I'd say there is at least a sliver of uncertainty in DVC's future beyond the next 8-10 years if they continue to build/price/sell at the current pace. Boutique pricing certainly strikes me as one alternative to keep the unit's revenues high while slowing its growth to some degree.