Look deeper. Their CEO makes nearly a million a year in wages.
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As a worker in the non-profit industry, I can tell you that this mentality is, frankly, what kills charities. So the CEO of the Red Cross makes a million dollars a year. When you consider his responsibilities and that number of people impacted by the services, then stack that up against CEOs of Fortune 500 companies that run on a similar national scale, his salary is a fraction of what other people with his experience, background, and job description make. If anything, non-profits should be paying their best people more than they are. When a private-sector company wants to attract talent, what do they do? They offer them a pay and benefits package that cant be beat (by benefits, I include job-satisfaction, which considering the current pay for many non-profit workers, is really the driving force). If a non-profit were to try that, donors would be screaming for blood and hitting the press circuit to expose the corruption and backhanded deals going on in a charity. If you were to offer a fresh graduate from Harvard Business School, brimming with enthusiasm and ideas that any organization needs to stay fresh and relevant, two positions, one working for a non-profit for barely 35K a year and one working in the private sector for over 60K (easily attainable for someone with that pedigree), which do you think he or she would pick? Yes, in order to work for a non-profit, you are going for more than the money. I sure am. I work for my program because I fully believe it offers Youth the best opportunity to grow into leaders and contributing citizens. But I do the same work in relationship building, marketing, recruiting, and, dare I call it selling of my program to the public that someone working for a private company does.
Non-profits are businesses, we have to run in the green to continue growing. We have to hire and fire and cut fat and make processes more efficient just like any other company. I dont think people in the private sector really understand this. We are companies, it is just that our product is helping people. You see this most double-standard most reflected in what I call investing. Say a private company launches a well-researched and planned new product or service and it flops. That companys investors say, Oh well. You tried. Your plan seemed sound but something didnt click with the public. Heres another $1 mil to try something different. But in the private sector if you want to try a fundraiser that isnt an auction, golf tournament, or breakfast/lunch, you are on your own. If that fundraiser loses money, you have donors calling for your resignation over mishandling their funds. How in the world does that encourage creativity? Abe Lincoln famously failed in several business ventures and jobs before finding a place in law and public administration. The reason he could get back into business was because people saw potential in him and kept supporting him. That attitude doesnt exist amongst people who give to charities about the programs they give to. I wonder how he would have fared in the non-profit industry.
To wrap it all up, I just want to encourage anyone out there to take a moment and think through what they want their charitable donations to do. The answer is, invariably, to help people (or animals or trees or whatever you support). But that doesnt mean that the BEST way for an organization to help, say, homeless populations in a city is to just buy a bunch of clothes and walk around handing it out to people living on the street. No. That org needs to attract quality talent who can be movers and shakers, who can energize volunteers so that they have more hands to help and who can build relationships with donors so that the organization can raise more funds. They need to spend money on marketing so that people actually know about their services, both potential volunteers and donors, and the homeless they serve. They need to have some liberty to try and find creative solutions to the homeless problem. By doing these things, the charity can grow to serve more people and involve more members of the community. But so many non-profits are restricted by the fear of making a misstep and losing all support.