Just curious, do you know if there a formal or informal process to do this other than ROFR? Is it just, you contact them and see what they say? I would presume it's probably a worse deal than what the site sponsor would do with an instant sale.
Instant sale from the site sponsor really just means you sell it to them at their bottom dollar price. It's not instant. You still have to wait for rofr etc. Disney doesn't need to rofr itself.