The problem is that their definition of a "better CEO" would be one that did even more of the stuff we all dislike.
Not true!
A good CEO know he needs to build a relationship with his or her consumers, not rape them for ever single last penny and discard them. In this case I would proffer that a "better CEO" would be one that understands the term "VALUE". You get what you pay for.
If you paying a premium to stay on property you should get a premium service.
If you are staying at a "Nice Inn and Suites" on I drive, well Disney owes you less.
There is a way of maximizing profits without gouging your core customers.
Guest staying on property should be incentivized for doing so.
Extra Magic Hours, free or discounted Genie +, earlier park reservations, ticket discounted, etc. ANNUAL PASSES!!!
Guest staying off property, or Visiting for Universal etc. well they can pay retail!
Building a relationship with your guest brings them back multiple times a year....
Price Gouging, drives them to the competitions
A better CEO would know this,
A money hungry one ..... well, would do just about exactly what Chapek is doing....