jana
Diva
- Joined
- Aug 29, 1999
- Messages
- 668
Dean, with the greatest respect, it doesn't matter if they have had "direct exposure" or that their preconceived ideas have any factual basis ( although I think most people agree that 1) most timeshares are high pressure and 2) most people don't like high pressure sales) the fact is those people would not tour ( or buy) a timeshare if they thought the process was going to be high pressure. There are very few people from the developed world that don't have some idea of timeshares and how their sales processes work. The very fact that you acknowledge many of the people that tour DVC have never toured another timeshare company underlines my point. They don't want anything to do with "regular" timeshare practices.While there are some who fit the cat you describe it appears that most people who tour DVC have never toured other timeshares and have NO direct exposure to other timeshares though many have preconceived ideas without any factual basis
And yet people buy timeshares ( and other luxury goods) that are not a good fit for them or their lifestyles ALL THE TIME. If you haven't worked it out yet, the world is FULL of crazy people LOLBuying a timeshare that doesn't make financial and practical sense is crazy. While there is a certain amount of emotion involved, I think most buyers for DVC (and others too) try to look at the specifics. That's not to say they do it well, most don't, such as using rack rates with DVC as a measuring stick for buying in.



I agree Disney can do a lot more to raise awareness , but I think you underestimate the "pain threshold" of Disney fans. It's the people that see Disney as "some type of Utopia" that keep Disney afloat on a cloud of smoke,mirrors, hope and pixie dust. If DVC alienates them, by dragging them kicking and screaming into the "real world", it's not just DVC that loses their business. DVC needs to understand it's place in the grand scheme of things. Both inside Disney and in the timeshare world.DVC needs to shift to being more aggressive in terms of sales (including sales tours) which they can do and still maintain every bit of professionalism that those who see Disney as some type of utopia think is appropriate.
I agree, and many of them would fall under accepted "Disney" practices, so lets start with them FIRST and see how we go from there.There are many ways to become more aggressive with sales than simply a high pressure tour.
I also agree , however timeshare hawkers pounding main street in the Magic Kingdom has a very real and negative affect on current and future visitors to Walt Disney World.Having lower than possible sales has a real and negative affect on current and future members.
Trust me, LOL, I'm not saying it's a great idea to be reliant on the Japanese, however with the money that has been spent on a HUGE Japanese sales centre (2-3 times the size of those in the US Malls) DVC appears to be going that route. I think we are in agreement it's another dangerous gamble, we will indeed see if it was a foolish one or a stroke of genius ( or maybe just dumb luck) .We'll have to disagree because I think the specific approaches and not targeted market will be the major factor in success or failure. DVC has seemed to advertise a little more with HI than others but I don't think that alone will be enough, we'll see. HI in general has already had two major economic downturns related to their dependence on Japanese activity
I'll summarize my key point.
If DVC becomes "non Disney" and too "timesharey" they run the risk of losing what it is that gives them an edge over their competition. That will mean less sales of DVC but more importantly to Disney as a whole it will mean, that for many of it's largest financial spenders, there is a large and highly visible carbuncle on the public face of Walt Disney World. People won't just take offense at "the timeshare division" within Disney, they will take offense at the whole Disney entity. IMHO that is an unnecessary ( for now) and dangerous risk. As you point out there are many other , less risky, options to try first.